Dear researcher, the GECon conference is announcing a Keynote session, “Rethinking engineering for inclusiveness”. Addressed by professor Carmen from UC3M University, Spain, will invite the audience to rethink engineering from its inception, from the way it is taught and conceptualized from the universities’ standpoint. Even though universities should be inserted into society and respond to its needs, they also have the power and the responsibility to ignite positive changes in a virtuous spiral. First, we will inquire into the possible causes of this lack of balance. Then we will present some experiences in trying to reverse the situation.